Defining Your Mission: Finding Purpose and Direction for Your Practice
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What it covers
Finding a constant motivational drive that aligns personal satisfaction with practice revenue is the secret of the most successful professionals. In this lesson, you will discover how to define your company Mission, which is the clear purpose and statement of intent that guides the daily decisions of your business.
Through practical exercises focused on absolute priorities, you will learn how to free up your clinical time by learning to delegate secondary tasks so you can focus strictly on deep thinking and moments of high mental performance. Understanding your mission does not just benefit you; it motivates the team and the patients, who will choose your practice because of a deep emotional connection rather than the price of a single procedure.
You must follow this lesson if you want to recapture your enthusiasm and use it as a strategic lever to create a distinct competitive advantage.
Key topics covered in this lecture:
- Defining the practice Mission and focusing on what matters
- Effective delegation techniques to free up strategic time and deep thinking
- Aligning the team and workflows under pressure around the guiding purpose
- Creating an emotional connection to increase patient engagement
The course's lessons 11 lessons
The instructor
Professor Alessandro Quaranta is an internationally renowned specialist in Periodontology and Implant Dentistry, with over twenty years of clinical experience in the management of complex cases, periodontal and implant surgery, tissue regeneration, and the treatment of peri-implant diseases. He completed his specialist training in Oral Surgery at Sapienza University of Rome, where he also earned a PhD in Oral Implantology. He subsequently obtained an MBA from the University of Queensland in Australia, supported by a scholarship and graduating with recognition on the Dean's Honour Roll. He is registered as a Specialist Periodontist with both the Dental Board of Australia and the Dental Council of New Zealand. Throughout his career, he has developed a distinguished international academic profile across Australia and New Zealand. He is currently Clinical Professor at the University of Sydney School of Dentistry and Honorary Professor at the University of Queensland Business School. He is also Managing and Scientific Director of Smile Specialists Suite and Kiama Dental Specialists, a network of specialist centres in New South Wales. He previously served as Full Professor of Periodontology and Program Director of the Specialist Training Program in Periodontology at Griffith University, as well as Associate Professor and Head of the Discipline of Periodontology and Implant Dentistry at the University of Western Australia. He is the author of more than 180 scientific publications, including over 120 articles in international peer-reviewed journals, and is recognised as one of the most productive researchers in Australian dentistry. His scientific work primarily focuses on periodontology and implant dentistry, while in recent years he has expanded his interests to include leadership, management, and innovation in healthcare systems and dental education. In 2019, he obtained the Italian National Scientific Qualification as a Full Professor. He is also a Fellow in Periodontics of the Royal Australasian College of Dental Surgeons, a Fellow of the Pierre Fauchard Academy and the International College of Dentists, and a member of numerous national and international scientific societies. A highly sought-after international speaker, he regularly delivers courses and lectures at universities, conferences, and scientific societies throughout Europe, Oceania, Asia, and North America. His professional mission is to contribute to progress through clinical excellence, research, innovation, and the education of future generations of professionals, while promoting an integrated vision of healthcare, leadership, and management.
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Defining Your Mission: Finding Purpose and Direction for Your Practice
79.00 €+ VAT